Review your overall business strategy and how marketing can contribute. For example, whether the business aims to maximise short-term sales and profits, or to develop long-term customer relationships. Set measurable objectives and standards. For example, how many new prospects you need to contact each month and what proportion convert into customers. Or standards for customer service, and measures of customer satisfaction and loyalty.

Content

• Importance of Marketing
• Different Marketing Techniques
• Sales Methods
• Business Models